L Wundrock

L Wundrock is a live event producer and talent manager originally from Wisconsin who developed her foundation in New York City before relocating to Atlanta. After six formative years working in New York’s entertainment scene, she specialized in performance production and artist development, gaining hands-on experience producing shows, managing talent, and coordinating complex live events. Her work emphasizes artist-first planning, attention to logistical detail, and calm leadership in high-pressure settings. In Atlanta she serves as a Manager at Mercedes Benz Stadium, producing large-scale live experiences and bringing a blend of Midwestern steadiness and Southern hospitality to major events.

At Sound Collective, L teaches practical event production, artist management, and live logistics rooted in real-world workflows and industry standards. Her classes balance big-picture planning with granular skills, booking and rider management, stage and production coordination, and client-facing communicationm so students learn how to run shows that are both memorable and reliable. Students who train with L leave with hands-on production know-how, stronger professional practices, and the confidence to manage live events from initial concept to final curtain.