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Learn how to get your song from the initial demo stages to a complete finished product.
Content Creation
Learn how to build a powerful brand presence and connecting with your audience in meaningful ways.
InstructorErica Tedd
Total Length2h 4m
About Course
Content Creation is a comprehensive course designed for artists and musicians aiming to enhance their digital presence through compelling storytelling and strategic branding. Led by Erica Tedd, the course delves into the essentials of crafting narratives that resonate with audiences, building an effective Electronic Press Kit (EPK), and leveraging social media platforms like Instagram and TikTok to amplify reach.
Throughout the course, students will explore the fundamentals of content creation, including identifying target audiences, developing consistent brand messaging, and utilizing various digital tools to create engaging content. The curriculum emphasizes practical application, guiding learners through real-world scenarios to build a cohesive and authentic online presence.
By engaging with in-depth lessons and hands-on exercises, participants will develop a solid foundation in digital storytelling and branding. The course is structured to empower students to confidently share their artistic journey, connect with fans, and navigate the digital landscape effectively.
Course Content
- The Importance of Content
- Setting Goals
- Learning from Others
- Branding Basics
- Storytelling
- Creating an EPK
- Perfecting Your EPK
- Socials & Content
- Platform Diversity
- Social Algorithms
- Tailoring Content
- Recording Content
- Prepping Posts
- Time Management
- Scheduling
- Quality vs Quantity
- Building Communtity
- Live Streaming
- Building Habits
- Authenticity
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