Artist Branding Basics (FREE WORKSHOP)

Artist Branding & Social Media Basics is a free, hands-on workshop that introduces the fundamentals of building your identity as an artist in today’s music industry. Hosted in Sound Collective’s New York City studios, this two-hour session focuses on understanding what makes an artist brand effective, how to communicate your story, and how to use social media intentionally to grow an audience. You’ll work through practical exercises alongside experienced music industry professionals, explore real-world examples, and leave with a clearer understanding of how artists develop a recognizable presence online. The Artist Branding & Social Media Basics workshop is designed to give you a genuine first experience, not an overview.

How This Workshop Works

• 100% free, beginner-level artist branding and social media workshop, no experience or prerequisites required
• 2-hour in-person session at Sound Collective NYC
• Focused on foundational skills: defining your brand, identifying your audience, and creating content with purpose
• Hands-on instruction from music industry professionals with real-world artist development experience
• Small-group format for individual feedback and support
• Build your brand. Tell your story. No experience required.