Includes 1 Sound Collective Day Pass
($50 Value)

This course equips independent artists with the tools and strategies to create a strong, consistent, and authentic brand. Students learn to define their unique identity, develop compelling messaging, manage a multi-platform social media presence, design and maintain an Electronic Press Kit (EPK), and create a long-term strategy for career growth. The emphasis is on practical, hands-on application with structured weekly deliverables leading to a complete personal branding package.

  • Brand Identity
    • Students define their artist identity, target audience, and positioning statement.
  • Visual Identity
    • Students create a mood board, color palette, and typography for consistent visuals.
  • Voice and Messaging
    • Students develop a brand voice guide and bios for multiple platforms.
  • Social Media Strategy
    • Students learn platform analysis, content formats, and algorithm-based tactics.
  • Content Creation
    • Students produce and schedule content using tools like Canva, CapCut, and Later.
  • EPK Development
    • Students design a professional EPK with bio, photos, music links, and press assets.
  • Storytelling
    • Students write compelling narratives to align their career story with branding.
  • Long-Term Branding Strategy
    • Students plan sustainable schedules, engagement tactics, and growth strategies.

  • Define a clear and unique artist positioning statement.
  • Create a cohesive visual identity with mood board, colors, and typography.
  • Produce a 1-week multi-platform content calendar and schedule posts.
  • Design and draft a complete EPK with bio, media, and achievements.
  • Build the ability to interpret analytics and adjust social media strategies.
  • Develop habits for consistent posting, engagement, and community building.
  • Present a complete personal branding package for instructor and peer feedback.

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Hands-On Learning in New York City

Industry-standard tools of the trade and a playful space you can use to reach toward your artistic goals.

Our constantly growing community of student artists allows to work on your next project, practice for your next gig, or explore new technology. Our space is the place for you to learn, grow, and create.